Jamaica Travel & Tourism

Visitors to this stunning Caribbean country can find no shortage of undersea and outdoor activities to inspire a relaxing vacation. Guests can spend some time in the sun, embark on a nature adventure tour or explore one of the country’s many marine parks via snorkel. The small island country has no shortage of towns with character, from busy and bustling Kingston to the relaxed reaches of Treasure Beach. Bob Marley enthusiasts can view the singer’s birthplace and museum, and view the stunning scenery and culture that inspired his songs.

Travelers who are willing to brave the reputation of Jamaica’s capital city, Kingston, will be rewarded for their efforts with a stunning assortment of museums, beaches and city centers that can entertain the street-smart traveler. Guests can learn more about the city’s colonial past by viewing the stunning Spanish and British architecture in Spanish Town before popping into a local Caribbean-flavored market. Bob Marley fans can learn more about the singer-songwriter’s life by stopping in at the Bob Marley Museum. Guests can tour Bob Marley’s house and view a plethora of stunning memorabilia from the singer’s life, making the attraction one of the most-visited places in Kingston. Guests can visit the National Gallery to view spectacular works by native Jamaican artists while those who would like to stay outside can retreat to Hope Botanical Gardens to tour a 50-acre reserve that hosts exotic plants, a zoo and an aviary. Those who would like to tour a bit of history can stop over at the Port Royal Jetty to stroll through the ruins of the old Spanish port and town at the Museum of Historical Archaeology and the Maritime Museum and Gitty House. Visitors who would like to test out their heels on the slopes of the Blue Mountains, named for their bluish hue, can do so on horseback or foot. Guests can stroll through John Crow National Park to glimpse more than 800 endemic species of plants, 200 species of birds and 500 varieties of flowering plants. Visitors can tour the numerous coffee plantations or follow the Peak Trail to the highest peak in the Blue Mountains.

Visitors seeking undersea adventure flock to Runaway Bay, which hosts a number of hotels and attractions designed specifically to appease tourists. More importantly, the area is host to an almost unparalleled diving wonderland. Guests can explore the colorful fish abound in the blue ocean or simply relax on one of the many public beaches to soak up some sun. Those seeking pampering can flock to Montego Bay for a fun and hip nightlife along Gloucester Avenue. This port city is often visited by cruise ships with tourists in tow, making it one of the more developed resort towns in the country. Those who would like a real feel for the city should escape the glam of the resort-lined beaches and head downtown to view the spectacular Georgian architecture and explore the Museum of St James.

Those looking for a more relaxing locale can head over to Treasure Beach. This spectacular boutique town is set on a coral-colored beach and is renowned for its remoteness and laid-back atmosphere. The area of Treasure Beach features four stunning coves: Billy’s Bay, Frenchman’s Bay, Great Pedro Bay and Calabash Bay which delight visitors with a scenic retreat. Guests can learn more about Treasure Beach’s most famous export by taking an Appleton Estate Rum Tour or stroll down the famous Bamboo Avenue. Those who would like to stretch out their legs can hike out to the stunning TY Waterfall and YS Falls to view the area’s gems via train or inner tube. Bob Marley fans can explore the singer’s birthplace and mausoleum.


Worldwide Tourism Popularity Ranking: 60 of 230


Air Travel

  • Quality of Airports: Average (5.4 of 7)
  • Number of Airlines: 26
  • Number of Arriving Passengers: 1831000

Hotels & Lodging

  • Quality of Lodging: Average (4.0 of 5)
  • Number of Hotels: 323
  • Average Room Rate: $161.48

Purpose of Visit

  • Business Trip: 2%
  • Family Vacation: 22%
  • Couples Getaway: 61%
  • Friends Trip: 12%
  • Solo Travel: 2%

Top Vacation Destinations in Jamaica

Most popular cities in Jamaica in terms of percentage of visitors and number of hotels:

  • Negril
    Popularity: 1 | 30.89% Visitors | 97 Hotels

  • Montego Bay
    Popularity: 2 | 26.89% Visitors | 61 Hotels
    Browse: Kid Friendly Hotels

  • Ocho Rios
    Popularity: 3 | 20.04% Visitors | 42 Hotels

  • Runaway Bay
    Popularity: 4 | 9.68% Visitors | 16 Hotels

  • Falmouth
    Popularity: 5 | 3.18% Visitors | 8 Hotels

  • Whitehouse
    Popularity: 6 | 2.95% Visitors | 1 Hotels

  • Lucea
    Popularity: 7 | 2.19% Visitors | 3 Hotels

  • Kingston
    Popularity: 8 | 1.2% Visitors | 22 Hotels

  • Rose Hall
    Popularity: 9 | 1.08% Visitors | 2 Hotels

  • Port Antonio
    Popularity: 10 | 0.62% Visitors | 18 Hotels

  • Treasure Beach
    Popularity: 11 | 0.54% Visitors | 9 Hotels

  • Little Bay
    Popularity: 12 | 0.17% Visitors | 3 Hotels

  • Irish Town
    Popularity: 13 | 0.1% Visitors | 2 Hotels

  • St Elizabeth
    Popularity: 14 | 0.07% Visitors | 6 Hotels

  • St Anns Bay
    Popularity: 15 | 0.06% Visitors | 3 Hotels

  • Manchioneal
    Popularity: 16 | 0.03% Visitors | 1 Hotels

  • Blue Mountains National Park
    Popularity: 17 | 0.02% Visitors | 2 Hotels

  • Hanover Parish
    Popularity: 18 | 0.02% Visitors | 1 Hotels

  • Robins Bay
    Popularity: 19 | 0.02% Visitors | 3 Hotels

  • Petersfield
    Popularity: 20 | 0.01% Visitors | 1 Hotels


Top Jamaica Hotels

  • 1
    Catcha Falling Star
    West End Road, Negril
    98% recommended | 370 reviews
  • 2
    Iberostar Grand Rose Hall
    Rose Hall, Rose Hall
    97% recommended | 1,345 reviews
  • 3
    The Caves
    Light House Road, Negril
    98% recommended | 323 reviews
  • 4
    Westender Inn
    West End Rd, Negril
    99% recommended | 179 reviews
  • 5
    Iberostar Rose Hall Suites
    Rose Hall Main rd, Rose Hall
    96% recommended | 1,193 reviews
  • 6
    Jamaica Inn
    Main St, Ocho Rios
    99% recommended | 306 reviews
  • 7
    Tensing Pen Resort
    West End Road, Negril
    98% recommended | 274 reviews
  • 8
    The Jewel Dunns River Beach Resort & Spa
    Mammee Bay, Ocho Rios
    96% recommended | 1,112 reviews
  • 9
    Citronella
    West End Road, Negril
    99% recommended | 103 reviews
  • 10
    Sandals Royal Plantation
    Main Street, P.O. Box 2, Ocho Rios
    95% recommended | 761 reviews