Italy Travel & Tourism

Known as Belpaese, or Beautiful Country, Italy attracts visitors looking for fantastic food, world renowned museums and must-see historical sites. Italy boasts more UNESCO World Heritage sites than any other country in the world, presenting tourists with a variety of historical attractions to visit during their journeys. Rome is the epitome of a city steeped in culture and history. The city features many big names in historical must-sees such as the Imperial Forums, Trastevere, the Piazza Navona and of course the spectacular Colosseum. Visitors can taste a piece of the notorious thin-crust pizza, sip shots of espresso or sit at one of the numerous cafés that line the city streets, enjoying the sights, sounds and tastes of this popping town. The incredible stilted city of Venice entertains visitors with gondola rides down numerous canals and architectural wonders such as numerous marble churches, palazzi and art museums. Head over to Italy’s financial center, Milan, for a more modern Italian experience. The city suffered from extensive damage from World War II but has since rebuilt itself on fashion notables such as Armani, Versace, Gucci, Dolce & Gabba and Prada. While you’re in town be sure to visit La Scala opera house, Castello Sforzesco and Leonardo da Vinci’s famous The Last Supper painting. Whether you are busy touring historical wonders in Italy’s cities, sipping wine in the country’s many wineries or riding along the majestic Sardinia coast on a scooter, Italy always has something to offer.


Worldwide Tourism Popularity Ranking: 3 of 230


Air Travel

  • Quality of Airports: Average (4.3 of 7)
  • Number of Airlines: 152
  • Number of Arriving Passengers: 43390000

Hotels & Lodging

  • Quality of Lodging: Average (4.0 of 5)
  • Number of Hotels: 22003
  • Average Room Rate: $146.8
 

Purpose of Visit

  • Business Trip: 7%
  • Family Vacation: 22%
  • Couples Getaway: 57%
  • Friends Trip: 10%
  • Solo Travel: 6%
 

Top Vacation Destinations in Italy

Most popular cities in Italy in terms of percentage of visitors and number of hotels:

  • Rome

    Popularity: 1 | 20.91% Visitors | 1277 Hotels

  • Venice

    Popularity: 2 | 8.82% Visitors | 449 Hotels

  • Florence

    Popularity: 3 | 7.99% Visitors | 488 Hotels

  • Milan

    Popularity: 4 | 4.75% Visitors | 443 Hotels

  • Sorrento

    Popularity: 5 | 2.35% Visitors | 100 Hotels

  • Naples

    Popularity: 6 | 1.4% Visitors | 207 Hotels

  • Bologna

    Popularity: 7 | 1.21% Visitors | 121 Hotels

  • Pisa

    Popularity: 8 | 1.17% Visitors | 64 Hotels

  • Taormina

    Popularity: 9 | 1.05% Visitors | 96 Hotels

  • Rimini

    Popularity: 10 | 0.92% Visitors | 354 Hotels

  • Verona

    Popularity: 11 | 0.87% Visitors | 108 Hotels

  • Palermo

    Popularity: 12 | 0.83% Visitors | 100 Hotels

  • Turin

    Popularity: 13 | 0.79% Visitors | 130 Hotels

  • Siena

    Popularity: 14 | 0.75% Visitors | 58 Hotels

  • Positano

    Popularity: 15 | 0.68% Visitors | 40 Hotels

  • Genoa

    Popularity: 16 | 0.64% Visitors | 92 Hotels

  • Mestre

    Popularity: 17 | 0.61% Visitors | 42 Hotels

  • Alghero

    Popularity: 18 | 0.47% Visitors | 52 Hotels

  • Riccione

    Popularity: 19 | 0.47% Visitors | 180 Hotels

  • Amalfi

    Popularity: 20 | 0.45% Visitors | 36 Hotels

  • Lucca

    Popularity: 21 | 0.43% Visitors | 68 Hotels

  • Capri

    Popularity: 22 | 0.42% Visitors | 44 Hotels

  • Sirmione

    Popularity: 23 | 0.4% Visitors | 68 Hotels

  • Catania

    Popularity: 24 | 0.38% Visitors | 108 Hotels

  • Malcesine

    Popularity: 25 | 0.38% Visitors | 78 Hotels

  • Syracuse

    Popularity: 26 | 0.38% Visitors | 58 Hotels

  • Perugia

    Popularity: 27 | 0.35% Visitors | 58 Hotels

  • Montecatini Terme

    Popularity: 28 | 0.35% Visitors | 98 Hotels

  • SantAgnello

    Popularity: 29 | 0.34% Visitors | 19 Hotels

  • Riva Del Garda

    Popularity: 30 | 0.34% Visitors | 63 Hotels

  • Stresa

    Popularity: 31 | 0.33% Visitors | 33 Hotels

  • Padua

    Popularity: 32 | 0.33% Visitors | 56 Hotels

  • Monterosso Al Mare

    Popularity: 33 | 0.32% Visitors | 18 Hotels

  • Bellagio

    Popularity: 34 | 0.31% Visitors | 17 Hotels

  • Jesolo Lido

    Popularity: 35 | 0.31% Visitors | 137 Hotels

  • Como

    Popularity: 36 | 0.31% Visitors | 37 Hotels

  • Ischia

    Popularity: 37 | 0.31% Visitors | 64 Hotels

  • San Gimignano

    Popularity: 38 | 0.3% Visitors | 40 Hotels

  • Cattolica

    Popularity: 39 | 0.28% Visitors | 114 Hotels

  • Bardolino

    Popularity: 40 | 0.27% Visitors | 42 Hotels

 

Top Italy Hotels

  • 1
    Hotel Canal Grande
    Santa Croce, 932, Venice
    99% recommended | 209 reviews
  • 2
    Hotel Al Ponte Mocenigo
    S. Croce 2063, Venice
    100% recommended | 809 reviews
  • 3
    Al Ponte Antico Hotel
    Calle dell'Aseo, Venice
    99% recommended | 369 reviews
  • 4
    IQ Hotel Roma
    Via Firenze, 8, Rome
    98% recommended | 312 reviews
  • 5
    Ruzzini Palace Hotel
    Castello 5866, Venice
    99% recommended | 266 reviews
  • 6
    Oltre Il Giardino
    San Polo 2542, Venice
    100% recommended | 85 reviews
  • 7
    Park Hyatt Milan
    Via Tommaso Grossi 1, Milan
    98% recommended | 187 reviews
  • 8
    Aqua Palace Hotel
    Calle de la Malvasia 5492, Venice
    99% recommended | 107 reviews
  • 9
    Hotel Plaza
    Via Fuorimura 3, Sorrento
    99% recommended | 171 reviews
  • 10
    Hotel David
    Viale Michelangiolo 1, Florence
    99% recommended | 761 reviews